Almost one year ago, research highlighted what we’d all been thinking: with autonomous vehicles, in-car sex would become a common occurrence, even when the cars were in motion. BMW is here to get ...
BMW has revealed its Super Bowl for this year, and it stars Arnold Schwarzenegger and Salma Hayek. While it was teased last week, the 60-second ad is different from the teaser, which was just there to ...
Jolt has partnered with BMW to launch Australia’s first vehicle-triggered digital out-of-home advertising campaign targeting ...
It all started with Gran Turismo. From those early PlayStation days, Sean was drawn to anything with four wheels. Prior to joining the Roadshow team, he was a freelance contributor for Motor Authority ...
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Are you a print subscriber? Activate your account. 1 day 8 hours ago By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age and Creativity Staff - 1 day 19 hours ago 2 days 2 hours ago By Ewan Larkin - 2 ...
Back in November, I wrote about BMW's strange marketing campaign in which the brand defended its ugly iX electric SUV by brushing off detractors with the phrase "OK Boomer." I wrote then that this ...
No, Arnold Schwarzenegger is not coming out with a new movie about Zeus, the Greek god of lightning. But he is playing the character in a Super Bowl ad for BMW that will plug an electric vehicle. The ...
The actor is set to star in a Super Bowl ad for the German automaker, kicking off with a teaser campaign Wednesday. By Alex Weprin Senior Editor A hallmark of the Super Bowl is big brands releasing a ...
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