B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Download this guide for sales and marketing alignment in the era of ABM to understand the best processes andstrategies for its delivery. With the rise of ABM, more businesses are talking about sales ...

If you're curious on AI's impact on B2B buying journeys and website experiences, check out our summary on a roundtable we did ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

Pretzl launches with a proprietary AI-driven platform, JourneyLab, to help brands better understand and manage the increasingly complex B2B buyers' journey LONDON, Oct. 22, 2025 /PRNewswire/ -- Today, ...

Artificial intelligence (AI) is transforming the business-to-business (B2B) sales environment, augmenting human capabilities to help sales teams do more with less. Whether you’re a seasoned sales ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The rate that B2B technology sales teams ...

This episode features a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

SAN MATEO, Calif., June 12, 2017 (GLOBE NEWSWIRE) -- EverString, the leader in AI-assisted sales and marketing software, today announced its partnership with Bombora, the leading provider of B2B ...

Yet Nearly Half of the Survey Group Says That Their Marketing Efforts Are Not Fully Personalized; More Acknowledge That Data and AI Technologies Are Not Used to Personalize Their Marketing FOSTER CITY ...