“Big Data” is the latest example of how a shiny new concept can become the toast of the town. Big Data has been heralded by many as the new competitive advantage for smart companies. Like many ...

Marketing is one of the most important variables in growing a business. Many small business owners struggle to design an effective marketing strategy for their company. The good news is that big data ...

Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

Big data is penetrable with the right understanding says Peter Sieyes, associate VP, head of consumer marketing and innovation at Infosys. Here he provides tips for creating a big data strategy… Big ...

Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

It’s a few years now since big data revolutionised the way businesses marketed their services, developed their products and understood their place in the grand scheme of internet interactions. It’s ...

BEIJING, China, Aug. 24 — On August 18, 2015, Alimama held a press conference in Beijing announcing the launch of their “Dharma Sword” — a data-driven brand marketing platform. Attendees at the press ...

The change in ownership is noted in a single sentence on the “About” page on Throtle’s website: “Throtle Inc. is a wholly owned subsidiary of IQVIA Inc., operating as an independent unit within IQVIA ...

Zeta Interactive, a global big data-driven marketing company, announced on January 14 the launch and roll out of its new corporate identity and redesigned corporate website. The rebranding of XL ...

Credit bureaus like Experian, Transunion, and Equifax have been amassing personal data on consumers for decades, mainly to sell to marketers for targeted campaigns. To cope with demand for real-time ...

HERNDON, Va., March 18 — SYNTASA today announced it has joined the Cloudera Connect Partner Program and has certified its marketing analytics solution on Cloudera Enterprise 5. The SYNTASA analytic ...