It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) ...

Online ad network Industry Brains has launched a cost-per-impression-based network, dubbed IBGraphics, to complement its current cost-per-click network, IBContent--allowing marketers to bid CPMs on ...

Talks between TV networks and advertisers have begun to simmer in the entertainment industry’s annual “upfront” marketplace, though it’s not clear if activity will immediately boil over. Some of the ...

LIMASSOL, Cyprus, Aug. 14, 2023 /PRNewswire/ -- Adsterra announced the availability of Smart CPM pricing, one of the top-demanded bidding models on the market. Smart CPM enables advertisers and media ...

Marketers that buy advertising on Facebook on a CPM basis have been notified that their ads on the social network may soon get fewer clicks in connection with upcoming changes to the company's ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Humphrey Ho, managing director, Americas, Hylink Digital. The Dow may be down, but ...