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The Coca-Cola AI Christmas advert can be studied as an example of what happens when a company risks decades of hard-won brand equity through the use of nascent tech that's still not up to the job to ...

Whether you remember sipping Coca-Cola out of a glass bottle or you lived through the spectacular failure of New Coke in the '80s, the soda holds a nostalgic place in many of our hearts. While the ...

Coca-Cola has released more uncanny AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company. Once again, Coca-Cola is embracing generative AI ...