Even so, gray paint's share of the speed machine market is up nearly 600 percent in the last 30 years.

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Seeing as the most common color choices today are white, black, silver, and gray, the rarest car color is only getting rarer. We'll get into the specifics later, but it's important to note why some ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a noted automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

A recent study by iSeeCars looked at more than 1.2 million model year 2022 used cars, adjusting their MSRPs to 2025 dollars, and then compared them to their current used-car list prices. This gave a ...

Daud Gonzalez is a lifelong car enthusiast and automotive writer with a specialty in modified and race-ready rides. He spends most of his time modifying his cars and ruining them in the process. He is ...

Grayscale colors represent an increasing share of the car color marketplace. Other car colors retain their value better. Karl Brauer says he likes to play a game when others are riding in a car with ...

The most popular car color in the United States is the humble white, representing a little more than a quarter of all cars sold. Next in line are what you would expect: black, gray, silver, and ...