When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

“Unforgettable days always start in normal ways.” That’s what I told Olivia, the founder and CEO of a sustainable beauty startup, during our first meeting. We were cozily seated in her company’s light ...

For over a century, retailers have used the magic of 99¢ pricing to influence buying decisions. Whether a product is $9.99 instead of $10 or $19.99 instead of $20, studies show that consumers perceive ...

Wendy's Clarifies Digital Surge-Pricing Strategy After Blowback The fast food chain says its dynamic pricing strategy would only be used to offer discounts, not to hike up prices during peak hours.