Google claims that AI Overviews generate ad revenue equal to traditional search results. What this means for your marketing strategy. Google claims AI Overviews generate the same ad revenue as ...

While display ads have been “among the slowest-growing formats in the online-ad marketplace some ad-technology and Web-measurement companies are offering data that they say show display advertising is ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google confirmed to Adweek it will “explore bringing ads” to its new AI Mode search experience. The company will use lessons from ads already running in AI Overviews to inform its approach. Ad buyers ...

For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences. Driving the news. The ...

LONDON (AP) — Britain’s antitrust watchdog on Friday labeled Google a “strategic” player in the online search advertising market, paving the way for regulators to force the company to change its ...

Malicious digital advertisements and “SEO poisoning” that gets those ads to prime spots in search results have been mainstays of the digital scamming ecosystem for years. But as online crime evolves ...

But for the broader marketing ecosystem, the arrival of advertising in AI may not be the catastrophe many fear. Perhaps it’s ...