Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

It’s no secret that, for businesses and individuals, communicating is easier than ever today. The availability of dozens of “mainstream” communications channels, coupled with readers’ insatiable ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between ...

Whether the calendar reads 1924 or 2024, the marketing industry has always been about generating interest and excitement about a given product, service, or brand. The methods of accomplishing that ...

Challenges to advertisers and marketers arose in the past century. Critics deplored the role of cigarette marketers who exploited the aspirations of women by associating smoking with liberation. Such ...

Melissa Horton is a financial literacy professional. She has 10+ years of experience in the financial services and planning industry. Suzanne is a content marketer, writer, and fact-checker. She holds ...