If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

When we were still a startup newbie, we believed that what made an explainer video cool included flashy colors, smooth transitions, and a silvery narration voice. We put most of our emphasis on the ...

Explainer videos have become one of the most powerful tools in video marketing strategy for a reason: They allow companies to promote their product or service's benefits while also sharing valuable ...