A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Why we care. This policy change ...

Back in June, Xbox announced a dedicated app for Amazon Fire TV Stick, allowing Xbox Game Pass subscribers to use Cloud Streaming without owning a console. That app is now available to download, and ...