The Gen Z Age Range is roughly 14 to 29 years old today in 2026. Generational cohorts and their differences can be a great lens to understand everything from finances to workplace culture. And that's ...

Gen Z homeowners now outpace millennials at the same age. They're more likely to be single and less likely to use help from ...

New data shows Gen Z shoppers are fueling a comeback for in-person retail, drawn by the social experience, the ability to see ...

The 74 reports Gen Z is growing skeptical and angry about AI, citing fears over job prospects and cognitive impacts, with ...

Most Americans think the ideal retirement age is sometime in their 60s, but Generation Z says it should be earlier Members of Gen Z say the ideal retirement age is 59, even though they don't expect to ...

Gen Z is approaching retirement with a very different rhythm than the generations before them. Northwestern Mutual’s 2025 ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Because of their upbringing and the opportunities they were given, there are 11 things Gen Z kids learned by age 13 that some ...