Today, the battle for men’s souls reached an extraordinary new frontier: men’s shaving brands. On Tuesday, Gillette released an ad that takes stock of a handful of cultural issues that have always ...

Razor blade commercials aren’t supposed to make national headlines, but these aren’t ordinary times. Last week’s Gillette commercial playing on the #MeToo movement became the latest piece of corporate ...

Gillette’s new commercial might not be as cutting-edge as the company had hoped. It’s only been a day since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while ...

The recent commercial from Gillette, titled “Toxic Masculinity” has sparked a great deal of discussion and controversy. Unlike many debates over the merits of particular ad messaging or brand ...

Gillette has no plans to pull a new TV spot that asks if a "boys will be boys" mentality is truly "the best a man can get." Titled "We believe" (and embedded above), the commercial intercuts vignettes ...

Is this really the best a man can get? That's the question Gillette and the team over at Procter & Gamble (P&G) are asking in their new commercial and the world is waiting on an answer. This week, ...