Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with ...

Google is now rolling out a conversion migration tool for you to important your existing goals from Universal Analytics to Google Analytics 4. You can access this under your GA4 settings screen, in ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Google will be shutting off Google Analytics Universal Analytics (U.A.) on July 1, 2023, which means you need to upgrade to Google Analytics 4 (G.A.4) as soon as possible. Have questions? We have the ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...