A Bud Light executive who claimed the beer company needs to update its “fratty” and “out-of-touch” image appeared to enjoy the Greek Life at Harvard while partying at an alleged “haven of inebriated ...

Heinerscheid, a Wharton graduate, is the vice president of marketing at Bud Light, which is an iconic beer brand. Since the Bud Light partnership with Mulvaney was revealed, plenty of former Bud Light ...

LIV Golf received positive news this week as the league tries to navigate bankruptcy and return to competition in 2027.BC Partners Credit announced on October 5 that it has made an initial committed ...

A pair of marketing executives who oversaw Bud Light’s collaboration with transgender influencer Dylan Mulvaney were placed on leave by the brand’s parent company after the campaign drew significant ...

The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report. Alissa Heinerscheid, vice president of marketing for ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. After the backlash from right-wing and conservative customers following ...

Bud Light’s Vice President of Marketing, Alissa Heinerscheid, has come under fire due to the brand's partnership with trans influencer Dylan Mulvaney. Netizens claimed that Alissa was the mastermind ...

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa Heinerscheid ...

Bud Light Vice President of Marketing Alissa Heinerscheid is taking a leave of absence, the company announced Friday according to Ad Age, following a wave of conservative, transphobic boycotts of the ...