Historically, LinkedIn has been the least conventionally "fun" of the social media platforms: a place many people go out of necessity, not desire. But with remote work blurring the boundaries between ...

As more of the execution layer becomes automated, the role of the media professional is shifting toward strategy, context and ...

A podcast about this nascent moment in marketing and advertising as it all begins to take shape. Join Fast Company senior staff editor Jeff Beer as he breaks down the latest work, and chats with ...

Two new reports, one from Ogilvy Consulting and another from Emarketer, shed light on Gen Z preferences and work/life situations, which can help retailers and brands forge stronger connections to this ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist ...

NEW YORK – Influencer marketing is here to stay. At least, that’s what brands have signaled through pledges to invest more in creator-driven content and the appointment of specialized agencies of ...

Social media has been around for ages in marketing terms, but its current era feels like it started in the pandemic haze of 2020 with a TikTok video of a man sipping Ocean Spray while gliding along on ...