Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in the ...

Facebook apps add dynamic content to your business page. Games and quizzes are extremely popular on the site, but other types of apps include video chat, streaming music, uplifting messages, book ...

While Apple is rethinking how it aggregates, filters and presents news to iPhone and iPad users, Twitter is also sharpening its focus on news media. We have found that the social network is currently ...