Quick-service restaurant (QSR) chain KFC is rolling out a worldwide brand overhaul spanning food, beverages, restaurant ...

The Yum Brands chain is expanding boneless chicken options, launching a new sauce lineup, and redesigning stores as it faces ...

KFC is facing more competition from legacy giants and upstarts alike, thanks to the growing global popularity of chicken.

In an effort to break through the "sea of sameness" in the fast-food chicken market, KFC is embarking on a major brand transformation focused on evolving consumer habits and immersive digital ...

KFC has opened a new concept store where customers can sample the fast-food giant's latest meal offerings, buy a trendy outfit or kick back with friends to enjoy some virtual reality (VR) gaming and ...

Yum Brands is testing a new KFC Open House restaurant concept in Texas as the chain looks to refresh its U.S. customer ...