Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

It’s counterintuitive, perhaps, but the majority of social media advertising demand comes from small businesses. And TV ad tech companies are trying to make it easier for small businesses to apply ...

Locality, the leading data-powered video advertising platform for reaching local audiences, today announced the appointment of Michael Collins as its first Chief Executive Officer, marking the next ...

The MarketWatch News Department was not involved in the creation of this content. New Industry Roadmaps Reveal How AI and Automation Are Rewriting the Rules of Local Growth for Franchises, ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...

DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...

At my company, we have a saying: Geography is destiny—in life and business. People of similar economic, demographic and cultural backgrounds tend to live near each other. And when people join ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...