Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

Scripps saw higher core TV advertising revenue during Q3, but overall revenue was depressed by lower carriage fees and a ...

On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and local businesses to reach their target customer in specific geographic ...