Gen Z are famous for many things, among them, a penchant for lowercase typography, or rather an aversion to capital letters. Worldwide Google searches for 'lowercase aesthetic' have surged by 87 per ...

Brand names are often written using a combination of uppercase and lowercase letters. Others defy convention by using all lowercase, such as amazon or ebay, or all uppercase, such as IKEA. It turns ...

How do you make a title shout when everyone is shouting too?

Riddle me this, grammarians: What do Amazon, Hulu, Citibank, Facebook, Macy’s, Lenovo, EBay and Android have in common? Each of their corporate identities actually begins with a lowercase letter. Yes, ...

Gen Z has a lot of habits and trends that have gained traction through social media like TikTok and Instagram. Of these often short-lived trends, one has blown up and hasn't yet fizzled out: texting ...