We can't deny that many scammers are clever in how they choose their victims. They consistently go for those who are the most vulnerable, which is why we hear so many stories of older Americans who ...

“The Sell-Sider” is a column written by the sell-side of the digital media community. Alanna Clark is Director of Business Development at AdMeld, a publisher yield optimization company. Three-day ...

Globally, one in every 500 online ads exhibited security issues, reported in the Confiant 2022 H1 MAQ Index, the highest security violation rate since early 2020. That means that nearly every business ...

Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the same industry-wide concern of viewability and fraud, but it’s still an issue.

An Interactive Advertising Bureau (IAB) report from November found malvertising is responsible for more than $200 million in lost ad revenue. Even though ad fraud and ad blocking are main concerns for ...

Shortly before the winter holidays, the Interactive Advertising Bureau (IAB) and Ernst & Young issued a joint report estimating the annual cost associated with a triad of fraudulent practices: ...

Digital advertisers have been a major beneficiary of modern technologies. Tapping into artificial intelligence, they have been able to segment customers, personalize campaigns and message them ...

It’s not a new threat on the scene, but it’s still dangerous — and malvertising on the web is on the rise. Malvertising is the spread of malware through online advertising, and it’s pretty ugly. It’s ...

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The difference between a solid and melted ice cube has spawned an interesting concept for fighting the rise of malvertising and malspam. Malvertising is the term given to malicious adverts served via ...

CMO at Adsterra, with 10+ years of experience in marketing global brands. Gala is a judge in the International Performance Marketing Awards. Cybercriminals never stop working, which means modern ...

Criminals have found a safe haven abusing legitimate processes, such as real-time bidding, implemented by online advertising networks to move exploits and malware, and build botnets and fraud ...