Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing, and Artificial Intelligence applications in business. Prof. Sawhney holds a Ph ...

The Australian Influencer Marketing Council has shared insights from award-winning work gained from 29 case studies of its 2024 Aimco Awards winners, including 7-Eleven, Optus and ALDI. Join Mumbrella ...

The staff (“Staff”) of the SEC’s Division of Investment Management recently issued an FAQ (the “FAQ”) to clarify that, under Rule 206(4)-1 (the “Marketing Rule”) of the Investment Advisers Act of 1940 ...

Most enterprises understand the value of effective corporate and product brochures and a compelling website, but many enterprises underestimate the value of success stories—also known as case studies.

After an afternoon of celebrations at The Drum Awards for Marketing, which took place in front of a live audience for the first time since the pandemic began, we have now collected together all of ...

IIM Nagpur launched its Case Research Centre, the fourth IIM to do so, to create India-centric case studies. In collaboration ...