Good news for marketing or research professionals looking for a new job — HireKeep wants to help you out. The 1776-based company announced Thursday that it will now apply its “beyond the resume” job ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

In five years of writing for various audiences, Uche has learned to simplify career-focused content for ambitious learners regardless of their qualifications. Her work is published in notable ...

Market research analysts analyze data to figure out what products are in demand, who wants them, and what consumers are willing to pay for them. Every company wants to boost sales, but without ...

Saher Khalid shares some of the hiring trends shaping insight – from AI to risk awareness – and highlights the need for proactive thinking in an unpredictable careers landscape. I won’t sugarcoat it – ...

Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital ...

As we look towards 2020 everyone wants to know what the hottest jobs of the next decade will be. And though you would think all of those jobs would be in the tech sector, a surprising number of them ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

Marketing is one of the most interdisciplinary-rich academic areas at Chicago Booth. Our marketing professors study and teach the quantitative and qualitative areas of marketing—from the mental ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting focus groups to gauge consumer ...

Experienced marketing leader, copywriter, and storyteller. Writing about various topics in the business and education sector. For more information or to read recent articles — visit my website at ...