Some of the most frenzied months in a marketer's life can follow the utterance of eight simple words: "I have an idea for an ad campaign." Who usually utters these words? A small-business owner like ...

When you start marketing your products, you can compete in multiple ways: quality, price, meeting needs or selling better than the competition. In business-speak, the chief approaches are called ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Doc has written a number of times about how production printing (statements, invoices, etc.) can be used effectively as a marketing tool. But many marketing types are hesitant to engage in the ...

What's your production process like? How can you improve it? These tips and tools can help you optimize your workflow. "Defining your email marketing campaign strategy and goals helps guide the ...

Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.