Summer is the perfect time to cool off with ice cream, smoothies, juices, and other refreshing beverages. As the temperatures refuse to drop, these delightful dessert options provide us respite from ...

On May 3 2018, the eternal elixir of the East, Rooh Afza, released its Ramazan television commercial. The TVC tracks the emergence of a local brand that is now available in 33 countries. It makes the ...

DELHI — On a hot, humid afternoon in Old Delhi, Abdul Wahid hacks at a big block of ice with a knife. The ice sits in a large pool of a deep, ruby-red liquid. As chunks break off, Wahid pours the icy ...

What comes to your mind when we say 'Rooh Afza'? The very first reply will surely be 'a refreshing drink'. It is basically a rose concentrate that we extensively use to prepare different types of ...

India, Pakistan and Bangladesh alike enjoy the sweet and herbal taste of Rooh Afza, a beverage that has endured the region’s turbulent history. Now it is aiming for the palates of a new generation.

Probably one of the very few things in the world that effortlessly crosses the India-Pakistan border – well, there’s Bollywood too, but that comes with its own share of controversies – is this lurid ...

As summer peaks, many of us are filled with nostalgia for summer vacations, visits to grandparents, and lazy afternoon naps. While these experiences may have changed with adulthood, one thing remains ...

Supreme Court declares Rooh Afza a fruit drink, giving Hamdard tax relief. Court says fruit‑based ingredients decide classification, not food‑safety labels. Verdict cuts VAT to 4%, overturning earlier ...

A rose red syrupy drink called Rooh Afza, or Soul Refresher, is the flavor of the holy month of Ramadan across India, Pakistan and Bangladesh, quenching the thirst of devout Muslims during iftaar at ...

Fork the System is Al Jazeera’s home for all things food. From Syria to Uganda, Bangladesh to Colombia, we look at how food makes us, a forkful at a time, generation after generation. There is a story ...