Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers. Since its rebranding in 2018, Google Search Ads 360 has ...

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This ...

As we step further into a post-cookie era, cross-channel performance and visibility is a growing focus for businesses. This is made even more apparent with the blocking of third-party cookies on ...

Google announced the latest improvements to Search Ads 360 and encouraged advertisers to transition to the new platform before April 2024. New Search Ads 360 features improved cross-channel support ...

Google recently announced the addition of offsite retail media capabilities to Search Ads 360 (SA360), billing it as a solution to help retailers and brands sell more products together. The offsite ...