GREENSBORO, N.C. — During a trip to the grocery store, you'll find all kinds of claims and seals on food packaging. But the labels don't always mean what you think, according to Charlotte Vallaeys ...

Consumers are seeking out and finding a jumble of certifications, claims, allergen disclosures, "free-from" statements, and more whenever they pick up a product in the grocery store. Two of the labels ...

MIAMI (CBSMiami) -- During a trip to the grocery store, you'll find all kinds of claims and seals on food packaging. But the labels don't always mean what you think, according to Charlotte Vallaeys ...

The Non-GMO Project’s Butterfly mark appears on more than 63,000 verified products representing more than $50 billion in annual sales. Non-UPF Verified applies the same rigorous, third-party ...

You may have noticed the Non-GMO Project’s butterfly label on foods you buy at the grocery store. Created a little over a decade ago by anti-GMO activists, the label is carried today on some 55,000 ...

Any beast can look like a prince, if lined up next to a more terrible villain. This basic psychological manipulation is the marketing paradigm of companies that sell consumers unhealthy food. Since ...

In a not too surprising display of conspiracy theorist tendencies, the Non-GMO Project tweeted a link to a fringe unverified story published last week about a humanitarian aid shipment of “GMO corn ...

GOLDEN VALLEY, Minn. -- A breakfast staple is going GMO-free, with Golden Valley-based General Mills announcing they have already begun manufacturing a non-GMO form of Cheerios. "We do value our ...

Non-UPF Verified launched its pilot program with 20 brands – ranging from startups to billion-dollar companies – across multiple grocery categories to refine its classification standards, with more ...