CMSWire's Dom Nicastro met with Gartner's Martin Kihn, author of Gartner Magic Quadrant for Digital marketing Analytics, to find out where this fast-paced market is headed. New players that have ...

With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know. Google Analytics has been part of most ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...

A recent survey of high school students indicated they use websites to answer their questions about college and universities more frequently than any other resource. Fundraising has changed as online ...

As data becomes the most valuable asset in modern marketing, digital marketing analytics platforms are transforming how businesses measure success, optimize campaigns, and align strategies with ...

While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises ...