Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

It’s no secret that the holiday season is a lifeline for many nonprofits. In fact, 50 percent of charities bring in the bulk of their annual donations from October through December, according to ...

Leaders in many different industries are well-aware of how critical employee engagement is for a company's success. Engaging employees isn't a natural skill, however. Leaders who are interested in ...

After managers have evaluated a situation and decided that improvements are necessary, they analyze which changes will improve productivity or increase profits. Good managers develop a communication ...

16 February 2007 Communication is something that many people take for granted as they do not realize that 80 per cent of human interaction is misunderstood or misinterpreted to some extent due to poor ...

Put simply, communication works best when it's part of the bigger picture: your fundraising, client growth, and partnerships.

As a government communicator I have always had a heightened sensitivity to the gap between what the public wants to hear and what the government wants to say. I've also understood that the government ...

CISOs should take the lead to develop a post-cyberattack communications plan that accurately informs stakeholders and instills confidence in their organizations' response. Responses to recent cyber ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...