At first glance, the creation of the world’s smallest QR code, a structure just 1.98 square micrometres in size, appears to be a technical curiosity. Produced by researchers at TU Wien in ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Much like oil, labor and capital, data has become a major resource that ...

QR codes have already earned a place in the marketing stack. In order to get the returns, focus on building the infrastructure to make every scan count.​ ...

Retail Reload is offering a tool for collecting digital data about a product not only through its supply chain, but in the store, based on how it is perceived by shoppers, with an app linking RFID and ...