For 25+ years, the open web ran on links. You typed a question into Google, got ten blue link results, and clicked on the one that resonated most with ...
Regulated industries like banking, legal, finance, and healthcare face a far greater level of scrutiny when something goes ...
Podcasting continues to expand its influence across culture, commerce, and politics. Yet the latest State of Audio Advertising report from Oxford Road ...
As media companies expand the use of AI to drive efficiency, many are seeking best practices to ensure AI is implemented responsibly and with minimal risk. A recent IAB study found that only one-third ...
Here are some of the best media stories our team has read so far this week: NiemanLab | “Biased,” “boring,” “chaotic,” and “bad”: A majority of teens hold ...
Last Monday, the ad quality and transparency platform Adalytics generated shockwaves with new research on the high volume of ads on made-for-advertising (MFA) websites. Designed to measure investment ...
For years, publishers grew by chasing pageviews and search referrals. But that playbook is breaking down. When AI-powered summaries appear in Google results, users are nearly 50% less likely to click ...
It’s been a rough year for publishers and broadcasters in Canada. In the wake of Meta’s news ban, Canadian news publishers and broadcasters have faced declines in online traffic, engagement, and ...
The ubiquity of streaming services is evident in their widespread adoption across various models, including subscription-based and ad-supported platforms. In fact, nearly every U.S. household (99%) ...
As we barrel into the new year and all that awaits, the media industry is at the nexus of technological disruption, regulatory upheaval, and changing consumer sentiment in terms of media and ...