When you pitch an idea, you’re not just conveying information. You’re guiding someone through a shift in beliefs.

Joanne Hastings, head of customer, assurance and capability at Aviva, discusses her firm's entry to the Excellence in ...

Here are the three most important categories of modern shoppers—crucial to understanding consumer needs and successfully ...

President Kim Dae-jung succeeded in the first-ever transfer of power between ruling and opposition parties in the nation’s 50 ...

Relationship building is at the core of PR. As a professional, you are routinely tasked with building relationships that are ...

To truly grab and keep consumers’ attention, originality, authenticity and a spark of delight and surprise can drive a ...