Authenticity is one of the keys to telling a great brand story. When audiences sense you’re being truthful with them, they are more likely to engage with your brand. On the other hand, if your story ...

The success of a business is directly related to customer satisfaction, so prioritizing customers and building sustainable ...

Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search ...

When you pitch an idea, you’re not just conveying information. You’re guiding someone through a shift in beliefs.

Public relations (PR) and marketing are often terms that are used interchangeably. In business, both functions are critical in building a successful brand. This makes understanding the difference ...

Joanne Hastings, head of customer, assurance and capability at Aviva, discusses her firm's entry to the Excellence in ...

A company’s intellectual property (IP) is often its most important asset. In order to better understand how the business ...

Here are the three most important categories of modern shoppers—crucial to understanding consumer needs and successfully ...

Want your business pitch to actually land? Learn how to tap into the psychology of attention, emotion, and belief to make ...

Attention is the currency of business in this era. Leaders who recognize that and invest accordingly will be best positioned to win loyalty, influence and growth.

Most companies fail to deliver the empathy customers want, and that failure is costing them loyalty and growth. A global ...

Target rolled out new customer service training for the holiday season as the retail giant works to boost sales and improve shopper experiences during the critical revenue period.