New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

When an e-learning founder notices her premium video lessons show up on Telegram a week after launch, it’s not “marketing reach”. It’s a leak that kills months ...

JioFinance's new feature is aimed at helping users align their day-to-day spending patterns with their long-term financial ...

In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Although those numbers are expected to grow in 2021, only 1 out of 5 B2B brands are ...

The current Spotify boycott has something to offer everyone. For fans wanting to support independent artists, Spotify doesn’t pay them fair compensation. For audiophiles, the sound quality seriously ...

After you finish setting up your iPad, these are the first apps you should download to help you maximize usage and stay ...

A swarm of AI "crawlers" is running rampant on the internet, scouring billions of websites for data to feed algorithms at ...

Apple adds a brighter display, satellite SOS, and better battery life to its rugged lineup. Find out more in this Apple Watch ...

The Seattle Storm introduced new coach Sonia Raman. She joins the Storm after serving as an assistant coach with the New York Liberty last season.

Compare Excel, Google Sheets, Zoho Sheet, Smartsheet, Airtable, and Rows for AI-powered features, real-time collaboration and ...