Ads Advisor is an AI assistant integrated directly into Google Ads, capable of proactively managing ad campaigns and ...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

Google on Tuesday unveiled a more boardroom friendly version of its analytics product, in an attempt to make it even more accessible to non-technical users. The program has received a major overhaul, ...