American football star Colin Kaepernick taking the knee at an NFL game in protest at police brutality was a landmark ...

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

Black Friday isn’t a one-week sprint. It's the reward for building sustainable audience demand all year. As such, effective ...

With AI agents taking over execution, Netcore’s Rajesh Jain says the next wave of CMOs must blend creativity, technology and ...

As Gen Alpha grows up with AI, gaming, and social media, the next wave of marketing isn’t about selling to children but ...

Sridevi Sarkar, a Media Account Specialist for YouTube Ads at Google, explores the shift in digital advertising and how to ...

Series, and Reliance have joined a viral trend of ironic “public apologies,” humorously saying sorry for being too good. This faux-mea-culpa strategy humanizes brands, boosts engagement, and turns ...

Influencer marketing has transformed how brands connect with consumers in the last ten years. In categories like fashion and ...

Scott Strickland went from Wyndham's CIO to chief commercial officer in 2024, adding oversight of marketing, PR, loyalty, ...

The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create ...

The viral ‘Bandana Girl’ video with over 15 million views has taken the internet by storm. Bengaluru founder Sumit Singh used the trend ...