The MySQL Database can be used to create a free online or offline mailing list. A basic mailing list database contains two tables. One table contains the name, email address, street address and zip ...

Why and Why you should buy? It happened not just once but happens with me now and then. I have been working as a business development consultant. A large number of clients approach me. They present to ...

Mailing lists are a powerful way to communicate with existing customers and to acquire new ones. Traditional direct response mailing lists are sent via postal mail, but more and more of these lists ...

In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look like." ...

The following steps help you transform names and addresses you’ve saved in Google Contacts into a standard (comma-separated value or .csv) file you may use as a data source for postal service mailings ...

Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services provider Silverpop reports that 53% of ...

Opinions expressed by Entrepreneur contributors are their own. In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for ...

It’s an old marketing adage that it’s easier to sell more to someone who has already bought from you than it is to chase new customers for your products. A simple way to keep in contact with your ...