Your guide to Google Ads Reach new customers and grow your business with Google Ads, Google's online advertising program. These guides are designed to get you up to speed …

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads accounts are …

Understanding bidding basics Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, …

Google Ads can help you make the most of your online marketing efforts with tools to help you succeed. Learn more from success stories to see what others have achieved with the help of …

Google AI is used to make more accurate predictions about which ads, audiences, and creative combinations perform best for you. Acquire rich insights Performance Max asset reporting can …

Multi-lingual users may see ads in a different language than they search if Google is confident the user understands the language of the ad. For example, a user who understands English when …

After you’ve set up conversion tracking, add helpful reporting columns to discover how your ads lead to valuable customer actions. Columns in your conversion summary provide a variety of …

Over time, Google Ads will test the most promising ad combinations and learn which combinations are the most relevant for different queries. Note: Headlines and descriptions can be applied at …

Note: In Comparison Shopping Service (CSS) program countries, you participate in Shopping ads through one or several CSSs of your choice. Some CSSs manage your product data and your …

How the Google Ads auction works Google Ads determines which ads should show with a lightning-fast ad auction, that takes place every time someone searches on Google or visits a …