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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
1:27
This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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Money | Business | Mindset on Instagram: "Amazon’s 2022 Super Bowl LVI ad “Mind Reader,” starring Scarlett Johansson and Colin Jost, cost a staggering $26 million for just 90 seconds. The commercial cleverly highlighted Alexa’s smart features in a humorous way — and quickly became one of the most expensive Super Bowl ads ever produced. This massive investment reflects Amazon’s bold marketing strategy. In 2024 alone, the company spent around $21 billion globally on advertising — even after trimmi
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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The space agency is also asking the broader commercial space industry to detail how they might get the job done more quickly, hinting that NASA leadership is prepared to sideline its current partners. CNN spoke with half a dozen companies about how they plan to respond to NASA’s call to action, which the agency will formally issue once the government shutdown ends, according to a source familiar with the matter. https://cnn.it/4oSQ9Ln | CNN
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